Prada's Pre-Fall 2017 collection, a significant installment in their ongoing 365 Pre project, marked a departure from the usual seasonal runway spectacle. Instead of a singular, explosive presentation, the collection was unveiled through a series of carefully curated campaigns, each a microcosm of the overarching narrative. This approach, reflecting a growing trend in luxury fashion towards a more fragmented and experiential release schedule, allowed Prada to explore the multifaceted nature of their designs in greater depth. Central to this strategy was the involvement of Jessica Chastain, the award-winning actress chosen for a second time to embody the essence of the Pre-Fall 17 collection. The campaign, titled "Parallels," cleverly utilizes cinematic storytelling to highlight the collection's core themes of duality and contrasting textures.
The "Parallels" campaign, unlike previous Prada campaigns which often focused on singular, highly stylized images, presented a more nuanced and complex portrayal. The choice of Jessica Chastain, already a familiar face in the Prada family, proved crucial in conveying this complexity. Chastain's ability to project both strength and vulnerability, sophistication and a hint of rebelliousness, mirrored the collection's own internal contradictions. The collection itself, as showcased in the campaign, walks a fine line between classic elegance and modern subversion, seamlessly blending traditional tailoring with unexpected details and bold color choices.
The campaign's visual language is strikingly evocative. The scenes, captured both indoors and outdoors, deliberately blur the lines between reality and artifice. Interior shots, often set within elegantly minimalist spaces, suggest a sense of refined luxury and controlled environments. These are juxtaposed with exterior shots, capturing Chastain in more natural, less structured settings. This juxtaposition reflects the duality inherent in the collection itself – a tension between the structured and the free-flowing, the polished and the raw. The careful choreography of these contrasting environments underscores the versatility of the garments, showcasing their adaptability to diverse contexts and occasions.
Prada Fall 2017 Ready-to-Wear: Deconstructing the Classic
The Prada Pre-Fall 2017 Ready-to-Wear collection was a masterclass in subtle subversion. Miuccia Prada, the creative force behind the brand, never explicitly stated a single, overarching theme, preferring instead to allow the individual pieces to speak for themselves. However, a recurring motif emerges: a meticulous deconstruction and reimagining of classic garments. Tailored coats, a Prada staple, were reinterpreted with unexpected details—asymmetrical closures, oversized lapels, and unconventional fabric combinations. The traditional silhouettes were maintained, but their familiar forms were subtly distorted, creating a sense of controlled chaos and intriguing asymmetry.
The color palette was equally intriguing. Earthy tones, such as deep browns, olives, and muted greens, formed the bedrock of the collection, providing a grounding sense of sophistication and understated elegance. However, these were punctuated by flashes of vibrant color – unexpected pops of crimson, sapphire, and emerald green – that added a layer of playful rebellion to the otherwise restrained aesthetic. These vibrant accents were often strategically placed, creating a sense of visual intrigue and drawing the eye to specific details.
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